About Equis Group Benefits
Halifax, Nova Scotia

Insurance companies think it is normal for a group plan to renew with an 8-15% increase every year. We disagree with that. An increase is required in many cases, but our client does not have to stay with one carrier forever. We will make strategic carrier changes when required in order to do what’s most important, keep your costs down, and keep your price as low as possible for the future.

We have been operating our Employee Benefit insurance brokerage since 2001. We know how to keep your price down. Let us teach you the secrets so you can feel confident with the medical plan you choose.

We are on your side. Many people think of us as the insurance provider. Actually, we are your teammate, not opponent. We are not tied to any insurance carrier because that is not what is best for you. We want to build long-term client relationships by providing honest and accurate advice. If we do it just right, we will put money in your pocket by saving on your health and dental plan. In return, we will make money and provide for our own families at the same time. That’s a win-win.

We are paid commission from the carrier you choose, so you never pay us directly. Anyone with an insurance license can offer you these products. Most people peddle insurance for the one carrier they are aligned with. We don’t believe in that, and offer insurance from all carriers. Our experience and knowledge has your best interest in mind. The best price is out there, so let’s go find it.

We now offer virtual meetings. We cover all of Nova Scotia whether you are from Sydney to Truro, and Halifax to Yarmouth. Our virtual platform allows us to give you the face-to-face discussions that we need to earn your trust. The health and safety of our clients come first. In a world of social distancing, we have made the right adjustments. We will do in-person meetings if you meet our safety protocols. Prefer a phone call? No problem, we can do that too.

We are with you after your purchase. Our employee benefits clients hear from us quarterly with an update on plan spending, and any important items to be aware of. When your group plan renews, you will be ready. And we will be ready to negotiate on your behalf.

Our goal is simple. We negotiate every client’s group benefits plan the same way we would if we owned the place. If we do that, we know we’ll have a happy client who trusts us, and a long-term partner to deal with.

Geoff Campbell


Geoff started his career in 2001 after graduating St.FX with a Business Degree.  Since then he has built a successful practice in Nova Scotia.  When he’s not negotiating on your behalf, he enjoys spending time with his family.  They stay active as a family through sports and leisure.  Tennis and skiing in particular.  Adel spends her down time working on her next art project.  Lennie does well in just about everything.  In the summer they can be found hanging around the lake and golf course.  Geoff has represented the NS Golf Association multiple times at the Canadian Amateur and Mid-Amateur Championships.

Jennifer Dobson

Administrative Assistant

Allison started working with Equis Group Benefits in 2018 after graduating from Saint Mary’s University. When not at work Allison enjoys playing and coaching field hockey year round. In the summer Allison and her husband Ghassan aka “G” take the doors off the Jeep in search of adventure around Nova Scotia. Camping, hiking, swimming, and kayaking are some of their favourite activities in the summer. Allison has been to over 70 concerts and is looking forward to travelling to see her new favorite bands with her friends soon.

Contact us today for a FREE quote!